Industry demand and company demand DIFFERENCES
Industry demand and company demand are two different concepts that refer to different aspects of the market. Here are 10 points of difference between industry demand and company demand:
Scope:
Industry demand refers to the overall demand for a particular product or service within a specific industry or market, while company demand refers to the specific demand for a product or service of a particular company.
Market size:
Industry demand is based on the size of the market, while company demand is based on the size of the customer base that a particular company has.
Market trends:
Industry demand is influenced by market trends that affect the entire industry, while company demand may be influenced by the specific marketing strategies of a particular company.
Competition:
Industry demand is affected by the competition within the industry, while company demand is influenced by the competition that a particular company faces.
Pricing:
Industry demand is affected by the pricing strategies of all the companies within the industry, while company demand is influenced by the pricing strategy of a particular company.
Marketing:
Industry demand is influenced by the overall marketing efforts of all the companies within the industry, while company demand is influenced by the specific marketing efforts of a particular company.
Product differentiation:
Industry demand is affected by the level of product differentiation within the industry, while company demand is influenced by the level of differentiation of a particular company's product or service.
Consumer preferences:
Industry demand is influenced by the overall consumer preferences within the industry, while company demand is influenced by the specific preferences of a particular company's customer base.
Sales channels:
Industry demand is influenced by the sales channels used by all the companies within the industry, while company demand is influenced by the specific sales channels used by a particular company.
Innovation:
Industry demand is affected by the overall level of innovation within the industry, while company demand is influenced by the specific level of innovation of a particular company's product or service.
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